The Apothecary

A creative direction project; a combination of a real business that I run and it's future concept exploration through AI. The future: clean, non-toxic wellness, beauty, and fashion. You can find my shop here: https://www.depop.com/the_apothecary/ Branding and pop-up through press-on and custom nails: holographic nail matching, robotic manicures, and full care packages to take back home after the experience. Sites still in the works: https://www.instagram.com/thenail_apothecary/ https://www.tiktok.com/@nail_apothecary